Beckham Endorses China Auto Rental in First Post-Career Deal

David Beckham agreed to endorse China Auto Rental Holdings Inc. in his first advertising agreement since ending his career as a soccer player, according to IMG Worldwide Inc., which said it brokered the partnership.

The 38-year-old former Manchester United and Real Madrid midfielder said on May 16 he would quit playing after a five-month contract with Paris Saint-Germain.

Beckham, soccer’s top-earning player last year according to France Football magazine, today ended a seven-day visit to China to promote the country’s soccer league, IMG said.

China Auto, which says it’s the country’s biggest car-rental provider, postponed an initial public offering in the U.S. last year after struggling to attract investors.

To contact the reporters on this story: Alex Duff in Madrid at aduff4@bloomberg.net.

To contact the editor responsible for this story: Christopher Elser at at celser@bloomberg.net

Bloomberg reserves the right to remove comments but is under no obligation to do so, or to explain individual moderation decisions.

Please enable JavaScript to view the comments powered by Disqus.