DreamWorks Animation in Kids’ TV Deal With Super RTL

DreamWorks Animation SKG (DWA) will sell half-hour television shows for children based on films including “How to Train Your Dragon” to Germany’s Super RTL channel.

The five-year licensing agreement includes more than 1,100 half-hours installments of programming for Cologne-based Super RTL, a children’s TV station, the companies said today in a statement.

DreamWorks is expanding its television operations to create revenue sources to supplement its feature film business. The Glendale, California-based company said yesterday it will supply Netflix Inc. (NFLX) with TV shows based on new movies and characters from its library, including “Casper the Friendly Ghost” and “The Lone Ranger.”

DreamWorks will begin delivering programs to Super RTL in September, the companies said. “How to Train Your Dragon” and a series based on the movie “Turbo,” scheduled for release in the U.S. on July 17, will be the first to air on the channel, they said.

To contact the reporter on this story: Michael White in Los Angeles at mwhite8@bloomberg.net

To contact the editor responsible for this story: Anthony Palazzo at apalazzo@bloomberg.net

Press spacebar to pause and continue. Press esc to stop.

Bloomberg reserves the right to remove comments but is under no obligation to do so, or to explain individual moderation decisions.

Please enable JavaScript to view the comments powered by Disqus.