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Farmers Insurance Hires Yahoo’s Spagnoletto for Digital Strategy

Farmers Insurance, the U.S. provider of property-casualty coverage that has a management relationship with Zurich Insurance Group AG (ZURN), hired Patrizio Spagnoletto as head of digital strategy.

Spagnoletto was most recently vice president of global marketing services for Yahoo! Inc. (YHOO), Los Angeles-based Farmers said today in a statement distributed by PR Newswire.

To contact the reporter on this story: Megan Hickey in New York at Mhickey18@bloomberg.net

To contact the editor responsible for this story: Dan Kraut at dkraut2@bloomberg.net

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