Electric-Vehicle Charging Network Collaboratev Names Wolf as CEO

Collaboratev LLC, the electric-vehicle charging-station venture formed in March by Ecotality Inc. (ECTY) and ChargePoint Inc., named Jason Wolf as its first chief executive officer.

Wolf’s top priority is expanding the network and eliminating range anxiety among drivers of electric cars. He was formerly North American vice president for the failed Israeli charging-station venture Better Place LLC, Collaboratev said in a statement today.

Wider use of electric cars will depend on the development of a broad network of charging stations that are easy to access, said Wolf, who was also a founder of Collaboratev.

“With the growth of e-fueling, we’re going to need to have a solution that’s easy for drivers,” Wolf said in an interview. “I’ve got a pound of cards and stuff on my keychain. I have to look at three or four different apps to find at all the charging stations out there, and then I have to hope that station is activated by any of my cards. That’s the reality every driver faces.”

Collaboratev connects the monitoring and billing systems of San Francisco-based Ecotality and Campbell, California-based ChargePoint, and the combined network includes about 90 percent of the public charging stations in the U.S. The two networks will be fully integrated by early 2014, said Ecotality CEO Ravi Brar.

Other car-charging providers may join the venture, said Wolf, who drives a Nissan Motor Co. Leaf electric car.

Better Place developed a system that switched drained batteries from electric cars with full ones, and filed a motion for liquidation in Israel last month.

To contact the reporter on this story: Justin Doom in New York at jdoom1@bloomberg.net

To contact the editor responsible for this story: Reed Landberg at landberg@bloomberg.net

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