Ad Executive Signorelli Says ‘StoryBranding’ Works (Audio)
May 30 (Bloomberg) - Jim Signorelli, chief executive officer and chairman of ESW Partners/StoryLab, describes how he developed the effective concepts behind his work and new book, "StoryBranding: Creating Stand-Out Brands Through the Power of Story." Signorelli, a 30-year veteran of the advertising industry, speaks with Bloomberg's Kathleen Hays and Vonnie Quinn on Bloomberg Radio's "The Hays Advantage."
Running time 14:50
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