Italy March Advertising Spending: Summary

Following is a summary of the March advertising expenditure in Italy as reported by Nielsen in Milan:

===============================================================================
                             Jan.-March     Jan.-March   YtD Change  YtD Change
                                   2013           2012       Level           %
===============================================================================
                                  --------- Million Euros ---------
Total advertising                 1,594          1,966         -372      -18.9%
-------------------------------------------------------------------------------
  Television                        906          1,119         -214      -19.1%
  Press                             353            469         -116      -24.8%
    Daily                           227            307          -80      -26.1%
    Periodicals                     126            162          -36      -22.3%
  Internet                          120            118            2        2.1%
  Radio                              77             95          -18      -19.2%
  Outdoor advertising                20             19            2        8.4%
  Cinema                              6              7           -1      -19.9%
  Other                             112            138          -26      -18.8%
===============================================================================
SOURCE: Nielsen Holdings NV.

-- Editor: Mark Evans

To contact the reporter on this story: Giovanni Salzano in Rome at gsalzano@bloomberg.net

To contact the editor responsible for this story: Marco Babic at mbabic@bloomberg.net

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