TBS to Alternate NCAA Final Four With CBS Beginning in 2016

The men’s college basketball championship game will be broadcast on Time Warner Inc. (TWX)’s TBS every other year beginning in 2016, the network and CBS Corp. (CBS)’s CBS Sports announced today.

CBS will retain the title game in 2014 and 2015, with TBS handling the national semifinals, according to a joint statement from the networks. They will then alternate the Final Four coverage, including both semifinals and the final.

The news “represents another win-win arrangement that continues to help us extend the reach of this marquee property by combining the resources of our two organizations,” CBS Sports Chairman Sean McManus said in a statement.

CBS, which has shown the National Collegiate Athletic Association tournament’s championship game since 1982, and the TBS cable network signed a 14-year partnership in 2010 for exclusive television rights to the tournament.

Earlier round coverage will continue to be carried across four national television networks -- CBS, TBS, TNT and truTV, the networks said.

To contact the reporter on this story: Michael Buteau in Atlanta at mbuteau@bloomberg.net

To contact the editor responsible for this story: Michael Sillup at msillup@bloomberg.net

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