Author Carmine Gallo Says Apple Store `Secret Weapon' (Audio)

Carmine Gallo author of "The Apple Experience: Secrets to Building Insanely Great Customer Loyalty," explains why Apple Inc. (AAPL)'s retail stores are so successful. Gallo talks with Bloomberg's Pimm Fox and Carol Massar on Bloomberg Radio's "Taking Stock."

(Source: Bloomberg)

Running time 14:50

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