Accor Falls Most in 10 Months After Downgrade by Credit Suisse

Accor SA (AC), Europe’s largest hotel operator, dropped the most in 10 months in Paris trading after Credit Suisse Group AG downgraded the stock and said first- quarter results may fall short of the bank’s expectations.

Accor fell as much as 5.5 percent to 25.26 euros, the biggest decline since June 11. The company may report disappointing first-quarter sales on April 17 on falling revenue per available room and weaker like-for-like profit, Credit Suisse said in an e-mailed note today. It cut Accor to underperform from outperform.

Accor in February announced a plan to widen margins and cut costs by scaling back the number of properties it owns. While the disposals may result in a cash return, falling revpar, a measure of occupancy and rates, in France, the U.K. and the rest of Europe is likely to result in a repeat of weaker sales during the second half.

“We see an increasing risk of disappointment for Accor,” Credit Suisse said. “The asset-driven restructuring story should still drive a re-rating by 2016, with scope for a 1 billion-euro cash return, but this is insufficient to offset the increased trading risks and we downgrade to underperform.”

The stock was down 4.9 percent at 25.44 euros as of 11:23 a.m. Accor has gained 3.3 percent in the last 12 months, giving the company a market value of 5.78 billion euros ($7.6 billion.)

To contact the reporter on this story: Patrick Gower in London at

To contact the editor responsible for this story: Andrew Blackman at

Press spacebar to pause and continue. Press esc to stop.

Bloomberg reserves the right to remove comments but is under no obligation to do so, or to explain individual moderation decisions.

Please enable JavaScript to view the comments powered by Disqus.