Sculley Says Penney Must `Stop the Bleeding’ (Audio)

(Corrects spelling of Penney in headline.)

John Sculley, former chief executive officer of Apple Inc., says the challenge for J.C. Penney Co. is to "get the old customers back." Sculley talked with Bloomberg's Tom Keene and Sara Eisen on Bloomberg Radio's "Bloomberg Surveillance" on April 10, 2013.

(Source: Bloomberg)

Running time 04:46

Press spacebar to pause and continue. Press esc to stop.

Bloomberg reserves the right to remove comments but is under no obligation to do so, or to explain individual moderation decisions.

Please enable JavaScript to view the comments powered by Disqus.