Big-Bang Disruption: Why Classic Business Rules Don't Apply

Harvard Business Review

Conventional wisdom is to innovate via lower-cost, feature-poor technologies that meet the needs of a small group of early adopting, underserved customers, and to decide on one strategic "discipline" or "generic strategy."

But big-bang disruptions upend the conventional wisdom. Larry Downes and Paul Nunes write in the March 2013 issue of Harvard Business Review, "The classic 'rules' of business don't apply to them [big-bang disruptions]."

In this interactive HBR webinar, Downes and Nunes share insights from their HBR article. They explain what big-bang disruptions are, how they are different, why they are so devastating, and how to survive them.

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