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Disney to Release Separate ‘Iron Man 3’ Version in China

Walt Disney Co. (DIS) will release a separate version of its Marvel comic-book movie “Iron Man 3” in China, an unexpected plot twist for Hollywood’s most prominent collaboration yet in the country.

Disney won’t seek official Chinese co-production status for “Iron Man 3,” according to an e-mailed statement. The film, set to debut in the U.S. on May 3, was partly filmed in China with partner DMG Entertainment. A release date for the Chinese version wasn’t announced.

The decision, just over a month before “Iron Man 3” is set to kick off the U.S. summer movie season, hints at the challenges confronting Hollywood studios as they expand in China’s government-controlled market, which surpassed Japan last year as the biggest box office outside the U.S. The first two “Iron Man” movies grossed a total $1.21 billion worldwide.

The studio won’t comment beyond the statement about the reasons for the decision, differences between the two versions or when the Chinese movie will be released, Melissa Zukerman of Principal Communications Group, a spokeswoman for Marvel Studios, said.

DMG, which produced 2012’s “Looper,” is marketing and distributing the film in China, according to the statement. Chinese actor Wang Xueqi will appear in both versions, and both include footage filmed in Beijing in December.

The Chinese version will feature actress Fan Bingbing and will include bonus footage for the Chinese audience, according to the statement.

Disney added 0.6 percent to $56.80 on March 28 and has climbed 14 percent this year. U.S. markets were closed March 29 for Good Friday.

Chinese Movies

China limits the number of foreign movies released into theaters each year to about 34. U.S. studios have sought to bring more movies in by making co-productions, which don’t count against the quota.

While the government censors all movies, co-productions must meet additional requirements. For example, one-third of the major actors must be Chinese, according to Robert Cain, who writes the China Film Biz blog. Co-productions also require a certain amount of Chinese cultural content, which could limit the film’s appeal elsewhere, making co-production status less attractive to the studio, he wrote in a March 7 blog post.

Disney said in April 2012 it would co-produce “Iron Man 3” with DMG, which would make an investment in the production, manage the Chinese co-production and jointly produce the film in China, according to the statement at the time.

To contact the reporter on this story: Anthony Palazzo in Los Angeles at apalazzo@bloomberg.net

To contact the editor responsible for this story: Anthony Palazzo at apalazzo@bloomberg.net

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