Potanin’s Rambler-Afisha and Mamut’s SUP Media are combining in a merger of equals and will have a total audience of 35 million unique monthly visitors, the companies said in a statement on the SUP Media website.
SUP Media owns LiveJournal.com, a social media platform with user-generated content, and online newspaper Gazeta.ru, according to the website. Potanin’s Internet assets include search engine Rambler.ru, news website Lenta.ru and Afisha entertainment and leisure media.
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