Italy January Advertising Spending: Summary

Following is a summary of the January advertising expenditure in Italy as reported by Nielsen in Milan:

===============================================================================
                                   Jan.           Jan.   YoY Change  YoY Change
                                   2013           2012        Level           %
===============================================================================
                                    -------- Million Euros --------
Total advertising                   453            534          -82      -15.3%
-------------------------------------------------------------------------------
  Television                        271            323          -52      -16.1%
  Press                              84            113          -28      -25.1%
    Daily                            62             83          -21      -25.0%
    Periodicals                      22             30           -7      -25.1%
  Internet                           31             28            3        9.3%
  Radio                              22             23            0       -2.2%
  Outdoor advertising                 6              5            1       29.6%
  Cinema                              2              1            0       28.6%
  Other                              36             42           -5      -12.5%
===============================================================================
SOURCE: Nielsen Holdings NV.

-- Editor: Mark Evans

To contact the reporter on this story: Giovanni Salzano in Rome at gsalzano@bloomberg.net

To contact the editor responsible for this story: Marco Babic at mbabic@bloomberg.net

Bloomberg reserves the right to edit or remove comments but is under no obligation to do so, or to explain individual moderation decisions.

Please enable JavaScript to view the comments powered by Disqus.