Audi Added 12 Shifts at Neckarsulm as Orders for A6, A7s Rise

Audi AG, the premium brand and largest earnings contributor of Volkswagen AG (VOW), added 12 extra shifts in the first quarter at its plant in Neckarsulm, Germany, and is planning more in April due to strong demand for the A6 and A7 models.

Audi has produced around 2,600 cars more in Neckarsulm than initially planned in quarter, personnel director Thomas Sigi said during a staff meeting today, according to an e-mailed statement. Neckarsulm is Audi’s second-largest plant after its main factory in Ingolstadt.

Economic conditions remained “difficult” though in the first three months of the year, Audi said in the statement.

Robust order intake for the Ingolstadt, Germany-based automaker underscores the resilience of the luxury-car segment, compared with the shrinking total market in Europe.

Audi is targeting an increase in revenue and deliveries this year on demand for its expanding SUV lineup and the new- generation A3 model, the company said March 12. The world’s second-biggest maker of luxury vehicles wants to nab the top spot from Bayerische Motoren Werke AG (BMW) by the end of the decade.

Audi will invest 11 billion euros ($14.2 billion) by 2015 to increase production and widen its model lineup in pursuit of BMW and is expanding a plant in Hungary and opening a new factory later in 2013 in Foshan, China.

To contact the reporter on this story: Christoph Rauwald in Frankfurt at crauwald@bloomberg.net

To contact the editor responsible for this story: Chad Thomas at cthomas16@bloomberg.net

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