U.S. Television Prime-Time Ratings for Week Ended March 17

The following tables list the prime-time averages for 12 U.S. broadcast networks for the week ended March 17.

Weekly Average
Current Season for the week of 03/11/13 - 03/17/13
Week 25 of Season

NETWORK   DURATION  RATING   HOMES   SHARE
          (Minutes)         (000s)
============================================
Households
ABC          1320     3.8     4290       6
CBS          1320     5.5     6260       9
NBC          1320     2.5     2820       4
FOX           900     3.6     4150       6
CW            600     0.8      870       1
ION          1320     0.8      900       1
UNI          1320     1.8     2040       3
TEL          1320     0.7      760       1
UMA          1320     0.3      310       0
AZA          1320     0.1       60       0
ETV          1320     0.1      130       0
MFX          1170     0.0       40       0

Persons 2+
ABC          1320     2.0     5820       5
CBS          1320     3.0     8620       8
NBC          1320     1.3     3780       3
FOX           900     2.1     5970       5
CW            600     0.4     1190       1
ION          1320     0.4     1150       1
UNI          1320     1.2     3340       3
TEL          1320     0.4     1260       1
UMA          1320     0.2      480       0
AZA          1320     0.0       90       0
ETV          1320     0.1      190       0
MFX          1170     0.0       60       0

Adults 18-49
ABC          1320     1.7     2110       5
CBS          1320     1.7     2200       5
NBC          1320     1.1     1450       3
FOX           900     1.9     2440       6
CW            600     0.4      530       1
ION          1320     0.3      390       1
UNI          1320     1.3     1710       4
TEL          1320     0.5      690       2
UMA          1320     0.2      250       1
AZA          1320     0.0       50       0
ETV          1320     0.1       80       0
MFX          1170     0.0       30       0

Season to Date Average
Current Season for 9/24/12 - 03/17/13
Week 25 of Season

NETWORK   DURATION  RATING   HOMES   SHARE
          (Minutes)         (000s)
============================================
Households
ABC         32487     5.0     5730       8
CBS         32389     7.6     8680      12
NBC         32000     4.5     5180       7
FOX         23554     4.3     4900       7
CW          15000     1.2     1380       2
ION         33000     0.8      900       1
UNI         32728     2.0     2240       3
TEL         33000     0.7      770       1
UMA         33000     0.4      420       1
AZA         32880     0.1       80       0
ETV         32993     0.1      150       0
MFX         23348     0.0       50       0

Persons 2+
ABC         32487     2.7     7820       7
CBS         32389     4.3    12320      11
NBC         32000     2.5     7250       6
FOX         23554     2.5     7140       6
CW          15000     0.6     1840       2
ION         33000     0.4     1150       1
UNI         32728     1.3     3760       3
TEL         33000     0.4     1290       1
UMA         33000     0.2      700       1
AZA         32880     0.0      130       0
ETV         32993     0.1      230       0
MFX         23348     0.0       70       0

Adults 18-49
ABC         32487     2.3     2910       6
CBS         32389     3.0     3840       9
NBC         32000     2.5     3120       7
FOX         23554     2.6     3240       7
CW          15000     0.7      930       2
ION         33000     0.3      400       1
UNI         32728     1.5     1920       4
TEL         33000     0.6      700       2
UMA         33000     0.3      380       1
AZA         32880     0.1       70       0
ETV         32993     0.1      100       0
MFX         23348     0.0       40       0

Each ratings point equals 1.142 million households.

Data are preliminary from March 4 - March 17.

Source: Nielsen

To contact the reporter on this story: Rob Golum in Los Angeles at rgolum@bloomberg.net

To contact the editor responsible for this story: Anthony Palazzo at apalazzo@bloomberg.net.

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