Revenue from stores and operations open at least a year dropped 3 percent, the Stockholm-based company said today, exceeding the SME consensus of a 1.9 percent drop.
H&M, the purveyor of 10-euro ($13) studded T-shirts, is trying to expand its customer base by diversifying its brand portfolio. To compete with Spain’s Inditex SA (ITX), H&M is bringing the more upscale ‘& Other Stories’ brand to 10 European markets. After earlier overtaking H&M by total sales, Inditex last year also passed H&M by market value as its shares surged 67 percent, outpacing the Swedish clothing company’s 1.5 percent gain.
Revenue including value added taxes rose 2 percent to 33.1 billion kronor ($5.2 billion) in the three months through February, H&M said today. The total number of outlets increased to 2,818 as of Feb. 28 compared with 2.491 last year.
To contact the reporter on this story: Julie Cruz in Frankfurt at email@example.com
To contact the editor responsible for this story: Celeste Perri at firstname.lastname@example.org