Disney Delays Infinity Video-Game System by Two Months

Walt Disney Co. (DIS) pushed back the release of its Infinity video-game system by two months, postponing a potential source of profit at its interactive unit.

Disney, the world’s largest entertainment company, unveiled the Infinity platform in January, saying it would reduce costs and boost earnings at the unit. The platform, which incorporates characters from multiple Disney films in the same game, was to hit store shelves in June.

“We have moved the launch date for Disney Infinity to August 18 to capitalize on the critical fall retail season,” John Pleasants, co-president of Disney Interactive, said in a statement yesterday.

The interactive unit makes video games and designs websites based on Disney content. In the quarter ended Dec. 29, it posted its first profit since Disney began breaking out results in 2009. Bob Iger, chairman and chief executive officer of the Burbank, California-based company, has pledged the division will be profitable this year.

The delay in the release of the Infinity system will “definitely impact our goal of achieving profitability for the year” at the unit, Pleasants said, according to an earlier New York Times report, citing an interview.

To contact the reporter on this story: Christopher Palmeri in Los Angeles at cpalmeri1@bloomberg.net

To contact the editor responsible for this story: Anthony Palazzo at apalazzo@bloomberg.net

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