Slasher Movies Get New Fangoria On-Demand Service

Slasher movies will be getting a new home with “Fangoria Presents,” a curated video-on-demand offering on cable, satellite and the Internet.

Comcast Corp. (CMCSA) will be the first to carry the collection, a venture between Brainstorm Media, the independent movie producer, and Fangoria Entertainment Inc., which publishes the 30-year-old slasher-film magazine.

The Fangoria-branded service will begin this week, Brainstorm President Meyer Shwarzstein said in a telephone interview yesterday. He declined to identify participating studios. Philadelphia-based Comcast, the biggest U.S. cable system, will carry the product, which offers movies for sale and on-demand rentals, Fangoria said on its website.

The movie industry is looking to increase digital and online revenue as DVD sales decline. Brainstorm and its distribution partner, iN Demand LLC, are in discussions with cable providers as well as satellite and Internet broadcasters to add the collection, Shwarzstein said.

“We want to make sure we’re catering to the fans so that it becomes a destination for horror,” Shwarzstein said. “What I’m trying to do is embrace the notion of authenticity, which I think is what consumers want.”

The service will feature Brainstorm films, including “Axed” and older studio releases such as “Troll 2” and “Motel Hell,” Shwarzstein said. Fangoria licensed its name to Brainstorm for the project and will vet all of the films, he said.

Genre Films

The product displays a Fangoria “folder” among on-demand selections, allowing providers to spotlight low-cost genre films without spending large sums on marketing, Shwarzstein said.

“No more searching around using the alphabet or trying to remember a title,” Fangoria President Thomas DeFeo said in a statement. “We are pulling films that we know our audience will love watching again and again.”

Comcast spokesman Peter Dobrow declined to comment by e- mail.

“Troll 2” was released by Sony Corp. (6758) in 1990 and “Motel Hell” released by Metro-Goldwyn Mayer Inc. in 1980, according to the Internet Movie Database.

Fangoria is a unit of New York-based Brooklyn Co. As well as its magazine and website, it publishes graphic novels and produces movies.

Beverly Hills, California-based Brainstorm produces independent films and manages movie libraries for distribution on electronic platforms.

To contact the reporter on this story: Michael White in Los Angeles at mwhite8@bloomberg.net

To contact the editor responsible for this story: Anthony Palazzo at apalazzo@bloomberg.net

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