TiVo Introduces $99 Mini Device That Works With Customers’ DVRs

TiVo Inc. (TIVO), the company that helped pioneer digital video recorders, introduced a $99.99 accessory called the TiVo Mini that lets users access applications and use their existing DVRs in additional rooms.

The device requires a $5.99 monthly subscription fee or customers can make a one-time payment of $249.98 to get the Mini and lifetime service, the San Jose, California-based company said in a statement. The TiVo Mini lets customers access one of their DVRs and use its features on another TV without having to give it its own set-top box.

The product represents a new potential revenue stream for a company that has struggled to maintain sales growth and profitability over the past five years. While TiVo helped create a category of devices that has become common -- used by millions of consumers to pause live TV and schedule recordings of shows -- the company has faced mounting competition in recent years.

“The TiVo Mini answers the demand for a simplified whole- home viewing experience and a more cost-effective solution than putting another client DVR or cable set-top box in another room,” said Jim Denney, general manager of product marketing for TiVo.

To contact the reporter on this story: Nick Turner in New York at nturner7@bloomberg.net

To contact the editor responsible for this story: Anthony Palazzo at apalazzo@bloomberg.net

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