Oscars Telecast on ABC Increases Audience 2.5% Over 2012 Show

The Oscars telecast on ABC last night drew an estimated 40.3 million viewers, an increase of about 2.5 percent from 39.3 million a year earlier.

The audience of 18-to-49-year-olds, the group targeted by advertisers, increased 11 percent, the Walt Disney Co. (DIS) network said today in an e-mailed statement, citing Nielsen data. Host Seth MacFarlane, hired to attract younger viewers, helped boost ratings by 20 percent among younger adults ages 18 to 34, ABC said.

To contact the editor responsible for this story: Rob Golum at rgolum@bloomberg.net

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