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Rotman’s Martin Says GE Thought ‘it Could Do Anything’ (Audio)

Roger Martin, dean of the University Toronto's Rotman School of Management and coauthor of "Playing to Win," says General Electric is an example of a company that "lost its way." Martin talks with Bloomberg's Carol Massar and Michael McKee on Bloomberg Radio's "Bloomberg Surveillance." (Source: Bloomberg)

Running time 10:59

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