Billionaire Branson Joins Buffett’s Charitable Pledge

The first billionaires from outside the U.S. today announced they would donate at least half of their wealth to philanthropy, joining the Giving Pledge initiative started by Warren Buffett and Bill and Melinda Gates.

The twelve new signatories include U.K. entrepreneur Richard Branson, Russian nickel and media mogul Vladimir Potanin and India’s software magnate Azim Premji. A total of 105 families from nine countries have now signed the pledge, according to an e-mailed statement from the initiative.

“I genuinely believe that wealth should work for the public good,” Potanin said in a letter to the Giving Pledge. “The decision I made is not just an attempt to be remembered as a philanthropist. I also see it as a way to protect my children from the burden of the extreme wealth, which may deprive them of any motivation to achieve anything in life on their own.”

The other new participants announced were John Caudwell, Chris and Jamie Cooper-Hohn, Andrew and Nicola Forrest, Mo Ibrahim, Patrice and Precious Motsepe, Victor Pinchuk, Hasso Plattner, David Sainsbury and Vincent Tan Chee Yioun.

Members of the Giving Pledge commit to give away at least half their wealth to charitable organizations and philanthropic causes. Co-founder Buffett, 82, is the fourth-richest person on the planet with a net worth of $53.5 billion, according to Bloomberg’s daily ranking. Gates, 57, has a fortune of $66.2 billion.

’Brings Happiness’

“I am excited about the conversations and ideas that will happen thanks to this impressive group of international philanthropists,” Gates, the world’s second-richest person, according to the Bloomberg Billionaires Index, said in the statement. “In many cases, their perspectives on giving will be informed by living much closer to the areas of greatest need.”

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Branson, the founder of Virgin Group Ltd., said his family will invest in “entrepreneurial approaches to help make a difference in the world,” when they take their wealth out of Virgin’s airline, media and other holdings.

“’Stuff’ really is not what brings happiness,” Branson said in his letter. “Family, friends, good health and the satisfaction that comes from making a positive difference are what really matters. Happily our children, who will be our principal heirs, agree with me on this.”

Davos Roundtable

Victor Pinchuk, 52, who owns Interpipe, a Ukranian maker of steel pipes for the oil and gas industries, hosted an event at the World Economic Forum in Davos, Switzerland, in January that featured Gates as part of a roundtable about online education.

“Joining a group of dedicated people, and the opportunity to learn from them, I look forward to my giving becoming more impactful,” Pinchuk said in his letter.

“Investing half or more of my fortune in my lifetime and beyond into areas like education, healthcare, access to contemporary art and the promotion of my country, I will be investing in the next generation, those who will build the Ukraine and the world of tomorrow,” he said.

To contact the reporter on this story: Tom Metcalf in London at tmetcalf7@bloomberg.net

To contact the editor responsible for this story: Matthew G. Miller at mmiller144@bloomberg.net

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Branson Joins Buffett in Billionaires Charitable Gift Pledge

Scott Eells/Bloomberg

Richard Branson, chairman and founder of Virgin Group Ltd.

Richard Branson, chairman and founder of Virgin Group Ltd. Photographer: Scott Eells/Bloomberg

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Feb. 19 (Bloomberg) -- Bloomberg's Deirdre Bolton reports that the Giving Pledge initiative started by Warren Buffett and Bill and Melinda Gates has received its first pledges from billionaires outside of the United States to donate at least half of their wealth to philanthropy. She speaks on Bloomberg Television's "In The Loop."