Italy 2012 Advertising Spending: Summary
By Giovanni Salzano -
2013-02-14T10:30:13Z
Following is a summary of the 2012 advertising expenditure in Italy as reported by Nielsen in Milan:
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YoY Change YoY Change
2012 2011 Level %
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--------- Million Euros ---------
Total advertising 7,442 8,683 -1,241 -14.3%
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Television 3,918 4,624 -707 -15.3%
Press 1,813 2,209 -396 -17.9%
Daily 1,118 1,357 -239 -17.6%
Periodicals 695 853 -157 -18.4%
Internet 665 631 33 5.3%
Radio 389 433 -44 -10.2%
Outdoor advertising 102 117 -15 -12.5%
Cinema 38 47 -9 -18.7%
Other 518 622 -104 -16.7%
===============================================================================
SOURCE: Nielsen Holdings NV.
-- Editor: Mark Evans
To contact the reporter on this story: Giovanni Salzano in Rome at gsalzano@bloomberg.net
To contact the editor responsible for this story: Marco Babic at mbabic@bloomberg.net
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