888, Bwin.Party Surge on N.J. Gambling: London Mover

(Corrects spelling of Caesars in seventh paragraph.)

Bwin.Party Digital Entertainment Plc and 888 Holdings Plc led a surge among gaming companies in London after New Jersey Governor Chris Christie said he’s willing to allow online gambling if certain conditions are met.

Bwin.Party rose as much as 23 percent, the biggest intraday increase since December 2011, while 888 Holdings gained as much as 18 percent. Bwin.Party led advancing stocks in the FTSE All- Share Index, while 888 Holdings, Playtech Ltd., a gaming software developer, and betting firm Sportech Plc were among the top 10 gainers on the index.

Christie said yesterday he would support a 10-year trial for online betting in the state to see whether it helps struggling Atlantic City casinos. He vetoed a bill and sent it back to lawmakers with recommended changes including the time limit, an increase in the tax on Internet bets and more money to help problem gamblers.

“This is a better than expected outcome and paves the way for online poker in New Jersey by September this year,” Simon French, an analyst at Panmure Gordon in London, wrote in a note today. He has a buy recommendation on all four companies.

New Jersey Senator Raymond Lesniak, a Democrat who sponsored the bill, said he expects the changes to be approved by the state Assembly this month and by the Senate in March, paving the way for a signature from the Republican governor and for online bets to be taken in September.

Better News

“We had thought it most likely that the governor would veto the bill,” Ivor Jones, an analyst at Numis who has a buy rating on 888 and Bwin.Party, wrote in a note today. “This is much better news.” Jones said a start to online gambling in New Jersey could encourage other states to follow suit.

Shares of Caesars Entertainment Corp., the largest operator in Atlantic City with four casinos, rose 19 percent yesterday in New York. 888 has a joint venture agreement with Caesars.

“While it is still early days, we are very excited by the opportunities that the U.S. market looks set to provide,” a spokesman for 888 said today in an e-mailed statement.

Bwin.Party was up 20 percent at 140.30 pence at 11:50 a.m., extending its gain this year to 26 percent. 888 Holdings traded at 133 pence, up 15 percent. The stock has more than doubled in 12 months. Betfair rose as much as 5.2 percent to 714.5 pence, its biggest intraday gain in seven months.

Playtech, which said yesterday its fourth-quarter earnings rose as William Hill Online delivered a record contribution to the company, gained as much as 5.8 percent in London. Sportech advanced as much as 6.9 percent.

To contact the reporter on this story: Colm Heatley in Belfast at cheatley@bloomberg.net

To contact the editor responsible for this story: Douglas Lytle at dlytle@bloomberg.net

Press spacebar to pause and continue. Press esc to stop.

Bloomberg reserves the right to remove comments but is under no obligation to do so, or to explain individual moderation decisions.

Please enable JavaScript to view the comments powered by Disqus.