Katzenberg Says Mobile Viewers Will Pay by ‘Inch’

Hollywood studios will eventually charge less for entertainment streamed to small devices, basing prices on screen size, DreamWorks Animation SKG Inc. (DWA) Chief Executive Officer Jeffrey Katzenberg predicted.

People will pay less to watch movies and television shows on a mobile phone than to see it in a theater, Katzenberg said today at the Founders Forum conference on digital media in Los Angeles. The move would create higher consumption in developing markets, such as India, where cell phones are widely used for entertainment, he said.

“People will pay by the square inch,” Katzenberg said. “If a cell phone version is 75 cents, you’ll get 350 million people in India to pay that.”

Studios are looking for ways to increase home-video sales in international markets. Foreign sales of movie tickets already outstrips revenue in the U.S. and Canada by a two-to-one margin. International sales in 2011 were $22.4 billion, compared to $10.2 billion in the U.S., according to the Motion Picture Association of America.

To contact the reporter on this story: Andy Fixmer in Los Angeles at afixmer@bloomberg.net

To contact the editor responsible for this story: Anthony Palazzo at apalazzo@bloomberg.net

Press spacebar to pause and continue. Press esc to stop.

Bloomberg reserves the right to remove comments but is under no obligation to do so, or to explain individual moderation decisions.

Please enable JavaScript to view the comments powered by Disqus.