AutoNation’s Jackson Discusses New Rebranding Strategy (Audio)

Mike Jackson, chairman and chief executive officer of AutoNation Inc, says renaming their regional dealerships so that they all use the AutoNation moniker across the country is a step to increase consumer awareness and strengthen their position as the dominant brand in key markets. Jackson talks with Bloomberg's Kathleen Hays and Vonnie Quinn on Bloomberg Radio's "The Hays Advantage" on January 31.

(Source: Bloomberg)

Running time 19:00

Press spacebar to pause and continue. Press esc to stop.

Bloomberg reserves the right to remove comments but is under no obligation to do so, or to explain individual moderation decisions.

Please enable JavaScript to view the comments powered by Disqus.