Acer Introduces First Asia Smartphone Powered by New Intel Chip
The phone, costing 9,990 baht ($335), has a 4.3-inch touchscreen and an 8-megapixel camera, according to a statement from the companies today. The Atom Z2420-powered device is being debuted in Thailand as part of the Taipei-based computer-maker’s push to expand in Southeast Asia, said Henry Wang, a spokesman.
The handset is the ninth Atom model to be introduced worldwide in the past nine months as Intel seeks to pare its reliance on making chips for the shrinking personal-computer market. The Santa Clara, California-based company has less than 1 percent of the market for phone processors, compared with a more than 80 percent share in the PC-chip market.
Acer intends to boost smartphone sales to 5 million units in 2014 from 500,000 last year, President Jim Wong said in an interview earlier this month. The company is targeting the mobile-device market as consumers shun PCs for tablets.
Lenovo Group Ltd., Google Inc.’s Motorola Mobility and ZTE Corp. (763) are among other phonemakers to have introduced Atom- powered devices.
To contact the editor responsible for this story: Michael Tighe at email@example.com
Bloomberg moderates all comments. Comments that are abusive or off-topic will not be posted to the site. Excessively long comments may be moderated as well. Bloomberg cannot facilitate requests to remove comments or explain individual moderation decisions.