Pradeep Chintagunta Discusses Blackberry Rebranding (Audio)

Pradeep Chintagunta, a professor of marketing at the University of Chicago Booth School of Business, talks about Research in Motion's name change to BlackBerry. Chintagunta talks with Bloomberg's Kathleen Hays and Vonnie Quinn on Bloomberg Radio's "The Hays Advantage."

(Source: Bloomberg)

Running time 07:15

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