This report contains excerpts of commercials which will air on CBS during the Super Bowl on Feb. 3. Advertisements included are from Coca-Cola Co. (KO), Volkswagen AG, Toyota Motor Corp. (7203), Skechers U.S.A. Inc. (SKX), and Daimler AG (DAI)'s Mercedes-Benz.
Sponsors are touting a new rationale for the record $4 million they’re spending on some 30-second spots this year: that viewers of the most-watched U.S. TV event will turn their ads into Internet hits. (Source: Bloomberg)
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