Twitter Unveils Mobile App to Expand Site’s Video Content

Twitter Inc., the social-networking company that features 140-character status updates, released a mobile app that lets users record, edit, and share six-second video clips using Apple Inc. (AAPL) iPhones and iPod Touch devices.

The program, called Vine, became freely available in Apple’s App Store and will work with other types of mobile phones in the future, the San Francisco-based company said today on its blog.

Twitter is adding tools to help it win users and advertising dollars from social-networking rival Facebook Inc. (FB) The new video service follows the addition last month of color filtering for photos uploaded to the company’s mobile app, a move that may help it compete with Facebook’s Instagram service.

Vine was created by a startup which Twitter acquired, Dom Hofmann, co-founder of Vine said on his company’s blog today.

“Our companies share similar values and goals; like Twitter, we want to make it easier for people to come together to share and discover what’s happening in the world,” Hofmann said. “We also believe constraint inspires creativity, whether it’s through a 140-character Tweet or a six-second video.”

To contact the reporter on this story: Douglas MacMillan in San Francisco at dmacmillan3@bloomberg.net

To contact the editor responsible for this story: Tom Giles at tgiles5@bloomberg.net

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