Singapore Hunts for New Zuckerberg With Stanford-Style Dorm

As National University of Singapore students drifted to the college bar for Wednesday’s “Ladies Night,” Ishan Agrawal sat in his dorm’s common room, working out how to harness the Internet to fight corruption in India.

Agrawal, 22, is one of 90 hand-picked students at N-House, a residential block modeled after the dorms of California’s Stanford University that housed Google Inc.’s Larry Page and Yahoo! Inc. co-founder Jerry Yang. Their Wednesday evenings brainstorming new ideas or pitching to potential investors are part of a S$16 billion ($13.1 billion) effort by Singapore’s government to build a tropical Silicon Valley.

“It’s like a big dating party, bringing everyone together, which is what Silicon Valley does,” said Agrawal, from Dehradun in northern India, who interned for a year at a startup in the San Francisco Bay area and took classes at Stanford as part of the program. “Here, you sit in the kitchen and discuss entrepreneurship ideas. You discuss entrepreneurship in the bathroom.”

Singapore became Southeast Asia’s only advanced economy by moving up the technology ladder, turning a trading port into the region’s biggest banking center and a manufacturer of electronics, petrochemicals and pharmaceuticals. Now, the nation is looking to gain a bigger share of a software industry that raised $28 billion in initial share sales last year.

N-House, which opened in August 2011, is one strand of a five-year plan by the government that includes offering new technology companies grants of as much as S$500,000, supporting venture capital funds, and encouraging high schools to teach business and entrepreneurial skills, in an effort to groom the next Mark Zuckerberg, co-founder of Facebook Inc.

‘Something Different’

“Singapore looks quite favorable,” said Josh Lerner, a Harvard Business School professor who has written about efforts to boost entrepreneurship. “If a program doesn’t work, they’ve been willing to abandon it or fine-tune it and try something different.”

So far, successes have been few. Standard-bearer for the program is Darius Cheung, 31, who sold his first company, a security program that protects mobile phone data, to McAfee Inc. (MFE) for more than $10 million in 2010.

His latest company, BillPin, is among more than 100 located in a refurbished public housing block called Blk71 funded by the government and Singapore Telecommunications Ltd (ST)., the nation’s largest telecoms company. BillPin allows users to divide shared expenses like rent and bar tabs via an Internet account.

Free Advice

Blk71 companies get subsidized office space and free legal and accounting advice. They share office space with Edgar Hardless, chief executive officer of Singtel’s S$200 million venture fund, which backs mobile-related startups. More than 90 percent of the tenants are developing Internet-based software and mobile apps, said Lily Chan, chief executive officer of NUS Enterprise, who helped develop N-House and Blk71.

Singapore is “a relatively good place to be doing a tech startup,” said Cheung. “The talent pool, the capital -- it’s a lot more available than when we first started.”

With more Internet-connected mobile phones and residential broadband subscribers than households, the island makes an excellent test-bed, said Andrew Roth, who relocated to Singapore in 2011 from Hawaii. His Perx application, designed to replace store loyalty cards, is backed by Facebook co-founder Eduardo Saverin, who moved to Singapore in 2009 and renounced U.S. citizenship last year.

Saverin, now a permanent resident of Singapore, introduced the startup to Singtel, Roth said, leading to a partnership announced in October where the telecoms company bundles the program with other apps.

Getting Out

While Singapore’s level of development helps test new programs, some companies find its size limiting.

“One of the targets we set was to be out of Singapore within six months,” said Vincent Ha, who moved his company Gushcloud to California. The program gets social media users to help retailers advertise in exchange for store discounts and benefits.

“We thought we knew everything, but when we went to Silicon Valley we realized that there are thousands more trying to solve the same problem,” he said.

While revenue from Singapore’s information-communications industry has more than doubled to S$83.4 billion between 2001 and 2011, the share of revenue from software has slipped to 14 percent from 25 percent, according to the government’s Infocomm Development Authority.

Singapore has spent S$50 million on about 140 technology projects over the past four years through a grant program that offers companies up to S$500,000, according to Teo Ser Luck, minister of state for Trade and Industry. Six out of 10 companies that completed their projects were able to secure initial customers or follow-on funding, or both, said Teo, who also chairs the Action Community for Entrepreneurship, or ACE.

Conscious Choice

“There are more jobs than workers, so there are many who need to be encouraged to make a conscious choice to be an entrepreneur,” he said in an e-mail. “We are breeding a group of young entrepreneurs who are open to and embrace technology.”

ACE has approved 37 applications for its smallest business grant, S$50,000, since last February, Teo said.

“We’re pretty liberal about approving them,” said Billpin’s Cheung, who sits on the grant committee. “Relative to any other country, Singapore is definitely right there at the top in terms of how easy it is to get initial capital.”

That may be a drawback, according to Palo Alto, California- based venture capitalist Adeo Ressi, whose Founder Institute helps startups in 37 cities, including Singapore.

‘Best Job’

“Singapore has done the best job of any government to spawn an entrepreneurial ecosystem,” said Ressi, who travels to the city about three times a year to meet with government officials. “However, I think they’ve gone a little bit too far in making it easy. If they can’t actually raise money from people privately, they probably aren’t worthy of being in existence.”

The island of 5 million people, ranked the easiest place to do business for seven straight years by the World Bank, is the second-easiest place in Asia after Hong Kong for entrepreneurs to gain access to capital, according to a study by the Milken Institute published in 2010.

Singapore’s program is partly modeled on the success of Israel. In 2008, when Singapore’s President Tony Tan was chairman of the National Research Foundation, he flew to Tel Aviv to learn how the Mediterranean country had spawned Internet innovations like instant messaging and software firewalls.

Private Funding

In Israel “the presumption was within a couple of years, you were basically supposed to get funding from the private sector and off you go,” said Augusto Lopez-Claros, the World Bank’s director of global indicators and analysis, who has written about Israel’s innovation programs.

Singapore chose a middle route, continuing funding of chosen startups as long as they also are able to get capital from private investors.

Other Asian nations also are trying to foster startups. Taiwan’s National Youth Commission lent a record NT$2.1 billion ($72 million) to 2,661 young entrepreneurs in 2011, according to the agency’s website. In contrast, China and India, the region’s biggest economies, spawned global software companies such as Baidu Inc. (BIDU) and Infosys Technologies Ltd. with little initial financial backing from the government.

Facebook, which evolved from a dorm-room project when Zuckerberg was at Harvard University in Cambridge, Massachusetts, raised $16 billion in an initial share sale in May 2012.

Changing Model

Targeting home-grown startups is a departure for Singapore’s five-decade-old economic policy of attracting global companies such as Exxon Mobil Corp. (XOM) to set up plants and offices in the city-state.

Information and communications makes up 4 percent of the nation’s gross domestic product, compared with 21 percent from manufacturing and 26 percent from finance, insurance and business services. The government aims to foster five local enterprises with annual revenue of more than S$1 billion, according to a research paper by the Ministry of Trade and Industry.

“We will continue with our strategy of foreign direct investment,” said Low Teck Seng, chief executive officer of the National Research Foundation, the country’s research and development body which works out of Prime Minister Lee Hsien Loong’s office. “At the same time, if our innovation and enterprise efforts are successful, there will be a pipeline of companies that grow.”

Trying to move the country to productivity-driven industries from labor-driven ones will take time, said Euben Paracuelles, a Singapore-based economist at Nomura Holdings Inc.

“It’s going to take a while to show up in the economic numbers but this is probably the right path,” said Paracuelles. “There’s going to be a transition period.”

Supporting Research

The prime minister said the government would spend S$16.1 billion to support research, innovation and enterprise over the five years to 2015. The city-state plans to raise research and development spending to 3.5 percent of gross domestic product by 2015, similar to Sweden and South Korea, from 2.3 percent.

To achieve the goal, Singapore will have to change its culture, according to Chan at NUS. The island came in last among 20 entrepreneurial hubs, including Silicon Valley and Bangalore, in terms of having the right mindset, according to a global survey of 50,000 startups by Startup Genome and Telefonica SA. (TEF)

While Silicon Valley has it, “it’s taken them 30 years to get to where they are today,” said Chan, a former managing director at one of the Singapore Economic Development Board’s investment wings. “We don’t have it in Singapore. Once you have that, the government policies can pull it all together. So we have to engineer that culture.”

To help the change, the government said in November it would spend S$15 million over the next three years in the nation’s schools to encourage potential entrepreneurs, including visits by executives, on-site incubators, internships and S$10,000 student grants.

“No one forces us to work on ideas or create companies or anything,” said Agrawal at N-House. “It’s more like if there’s a nerd group they are going to talk about these kinds of things, so it comes very naturally to all of us.”

To contact the reporter on this story: Sharon Chen in Singapore at schen462@bloomberg.net

To contact the editor responsible for this story: Stephanie Phang at sphang@bloomberg.net

Tap for Slideshow
Photographer: Munshi Ahmed/Bloomberg

“In Silicon Valley the culture is there, it’s taken them 30 years to get to where they are today,” said Lily Chan, chief executive officer of NUS Enterprise. “We don’t have it in Singapore. Once you have that, the government policies can pull it all together. So we have to engineer that culture.”

Close
Photographer: Munshi Ahmed/Bloomberg

“In Silicon Valley the culture is there, it’s taken them 30 years to get to where they are today,” said Lily Chan, chief executive officer of NUS Enterprise. “We don’t have it in Singapore. Once you have that, the government policies can pull it all together. So we have to engineer that culture.” Close

“In Silicon Valley the culture is there, it’s taken them 30 years to get to where they are today,” said Lily Chan,... Read More

Source: NUS Enterprise via Bloomberg

Aspiring entrepreneurs from NUS Enterprise discuss ideas with an alum, right, from the NUS Overseas Colleges program and iLEAD program in the common room at N-House, Singapore. Close

Aspiring entrepreneurs from NUS Enterprise discuss ideas with an alum, right, from the NUS Overseas Colleges program... Read More

Source: NUS Enterprise via Bloomberg

Darius Cheung is the co-founder of Billpin, which is among more than 100 companies located in a refurbished public housing block called Blk71 funded by the government and Singapore Telecommunications Ltd. Close

Darius Cheung is the co-founder of Billpin, which is among more than 100 companies located in a refurbished public... Read More

Source: NUS Enterprise via Bloomberg

People work at the hot-desk area of Blk71 in Singapore. Blk71 companies get subsidized rent and free legal and accounting advice. Close

People work at the hot-desk area of Blk71 in Singapore. Blk71 companies get subsidized rent and free legal and accounting advice.

Source: NUS Enterprise via Bloomberg

Entrepreneurs and aspiring entrepreneurs are engaged at one of Blk71's BarCamp, an unconference event where participants share about their business and product development in Blk71, Singapore. Close

Entrepreneurs and aspiring entrepreneurs are engaged at one of Blk71's BarCamp, an unconference event where... Read More

Source: NUS Enterprise via Bloomberg

Entrepreneurs and aspiring entrepreneurs are engaged at one of Blk71's BarCamp in Blk71, Singapore. Close

Entrepreneurs and aspiring entrepreneurs are engaged at one of Blk71's BarCamp in Blk71, Singapore.

Photographer: Munshi Ahmed/Bloomberg

Singapore has spent S$50 million on about 140 technology projects over the past four years through a grant program, according to Teo Ser Luck, minister of state for Trade and Industry. "We are breeding a group of young entrepreneurs who are open to and embrace technology," he said. Close

Singapore has spent S$50 million on about 140 technology projects over the past four years through a grant program,... Read More

Bloomberg reserves the right to remove comments but is under no obligation to do so, or to explain individual moderation decisions.

Please enable JavaScript to view the comments powered by Disqus.