China Propaganda Chief Tells Press to ‘Innovate,’ Xinhua Says

Liu Qibao, head of the Communist Party of China’s publicity department, told the state press to stay “innovative” and “improve” reporting styles to make stories more palatable to the public, Xinhua News Agency said.

The People’s Daily should focus on editorials as they showcase its ideological leanings, the official news agency said, citing Liu as he toured the newspaper today. Editorials should be “timely and relevant” and “help set the agenda in the public opinion,” he said, as cited by Xinhua.

To contact Bloomberg News staff for this story: Feiwen Rong in Beijing at frong2@bloomberg.net

To contact the editor responsible for this story: Joshua Fellman at jfellman@bloomberg.net

Press spacebar to pause and continue. Press esc to stop.

Bloomberg reserves the right to remove comments but is under no obligation to do so, or to explain individual moderation decisions.

Please enable JavaScript to view the comments powered by Disqus.