Mega Brand’s Bertrand Sees Flat Toy Sales `at Best’ (Audio)

Vic Bertrand, chief innovation officer for MEGA Brands Inc. (MB), says toy sales will have "at best a flattish year," and he discusses the launch with Mattel Inc. of Mega Bloks Barbie, the first Barbie doll building collection designed specifically for girls. Bertrand talks with Bloomberg's Tom Keene, Scarlet Fu and Sara Eisen on Bloomberg Radio's "Bloomberg Surveillance."

(Source: Bloomberg)

Running time 06:43

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