Vodafone Group Plc’s (VOD) global enterprise unit is looking to entice more businesses to cloud computing to combat effects of reduced information and technology spending amid a harsh economic environment.
“The macro environment is still forcing companies to think about how to spend on IT,” Vodafone Global Enterprise Chief Executive Officer Jan Geldmacher said at the Bloomberg Enterprise Technology Summit in London today. “The trend is continuing that companies try to get costs down on IT, telecom and communications.”
Geldmacher said some companies were scaling back too far, limiting their strategic flexibility and are “losing the race.” Europe’s sovereign debt crisis has lead consumers and businesses to cut spending and contributed to the company’s first decline in service revenue in 10 quarters last period, Vodafone said in November. Declines in Spain and Italy lead to a 5.9 billion pound ($9.5 billion) writedown.
Still, the global enterprise segment is healthy and one of Vodafone’s fastest growing units, Geldmacher said. Vodafone Global Enterprise serves the company’s largest multinational accounts.
To combat tighter budgets, Newbury, England-based Vodafone is expanding its offering for new technologies to these customers, Geldmacher said. The company is working to convert more businesses to cloud computing and virtualization services, which give workers access to their data from anywhere, he said.