Australian Soccer Gets $A160 Million Broadcast Deal Over 4 Years

Football Federation Australia said Fox Sports, Foxtel and SBS will pay A$160 million ($166 million) for broadcast rights to A-League and Socceroos international soccer matches over four years.

The agreements, which start July 1, will deliver A$148 million in cash and A$12 million in marketing support, double the value of the previous deal on a year-to-year basis, the governing body said today in a statement.

“We are happy with the amount,” FFA Chairman Frank Lowy said at a televised news conference in Sydney. “We will be able to run the game appropriately. The outlook for Australian football is increasingly positive.”

The new agreements, under which one A-League match will be shown on free-to-air television each week, will boost soccer’s profile in a country where it competes with rugby union, rugby league and Australian football for fans and corporate support.

Fox Sports will continue as the A-League’s primary broadcaster through June 30, 2017, and will provide exclusive live coverage of all Socceroos matches, the FFA said. The pay- television broadcaster will also show all 32 games of the 2015 Asian Cup, to be hosted by Australia.

Beginning at the start of the 2013-2014 A-League season, SBS, a national public broadcaster, will show one live match every Friday. The network will also show all finals matches, including the championship game, on a one-hour delay.

SBS, which has the Australian rights to show the World Cup tournament through the 2022 edition, will show Socceroos qualification matches on a one-hour delay.

“SBS will significantly extend the audience reach of our major games for the Socceroos and in the A-League, with benefits for our fans, clubs and sponsors,” FFA Chief Executive Officer David Gallop said in a statement.

The A-League replaced the National Soccer League as Australia’s flagship competition seven years ago and has attracted players including former Italy forward Alessandro Del Piero and ex-England striker Emile Heskey this season.

To contact the reporter on this story: Dan Baynes in Sydney at dbaynes@bloomberg.net

To contact the editor responsible for this story: Christopher Elser at celser@bloomberg.net

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