Microsoft’s ‘Halo 4’ Tops $220 Million in Franchise Record

“Halo 4,” the latest installment in Microsoft Corp. (MSFT)’s video-game franchise, took in more than $220 million in its first 24 hours on sale, setting a record for the title.

The game, a sci-fi shooting adventure, will surpass the previous “Halo” record of $300 million in worldwide sales in its first week, Redmond, Washington-based Microsoft said today in an e-mailed statement.

“Halo,” exclusive to the company’s Xbox 360 console, ranks among the 10 top-grossing video-game franchises of all time. Various versions have generated more than $3 billion in revenue, according to Microsoft, and have helped the company weather an industry drop in sales of games at retail. The Xbox has been the No. 1 console in the U.S. for almost two years, according to researcher NPD Group Inc.

Microsoft, which released the first ‘Halo’ title in November 2001, fell 2.1 percent to $28.22 at the close in New York. The shares are up 8.7 percent this year.

“Halo 4’ faces competition tomorrow from Activision Blizzard Inc. (ATVI), which releases the next installment of another all-time leader, the ‘‘Call of Duty’’ shooter game.

To contact the reporter on this story: Cliff Edwards in San Francisco at cedwards28@bloomberg.net

To contact the editor responsible for this story: Anthony Palazzo at apalazzo@bloomberg.net

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