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Ex-Apple CEO Sculley Says Big Ideas Key to Silicon Valley Future

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Sculley: Why Did Apple Compromise on iPad Mini?

Former Apple Inc. (AAPL) Chief Executive Officer John Sculley, who presided over the company when Steve Jobs left in 1985, said companies in Silicon Valley need to focus on ideas and products and less on profits.

“The real strength of Silicon Valley is very talented people willing to take big risks -- too big -- to do big things,” Sculley said in an interview with Tom Keene on Bloomberg Television’s “Surveillance” today. “The focus should be doing that, not just making money. I can’t recall a single conversation with Bill Gates and Steve Jobs where they ever talked about making money.”

Facebook Inc. (FB), Groupon Inc. (GRPN) and Zynga Inc. (ZNGA), which raised a total of more than $17 billion in initial public offerings in the past year, have since seen their stocks plummet. Silicon Valley companies should be led by product visionaries and not by those from corporate America, said Sculley, who now runs an investment firm and is chairman of 3Cinteractive LLC, a mobile- software developer.

Facebook shares have fallen 47 percent since its initial share sale in May. Groupon is 85 percent off its peak a year ago, while Zynga has fallen 77 percent this year.

“I think he has the right motivations,” Sculley said of Facebook founder Mark Zuckerberg and the company’s IPO. “I don’t think the Facebook problem was Mark Zuckerberg. I think it was all the other people around him.”

Sculley became Apple’s CEO in 1983 and was running the company when Jobs, a co-founder, walked out two years later. Jobs returned to Apple in 1997 and embarked on a comeback that eventually turned it into the world’s most valuable company.

To contact the reporter on this story: Adam Ewing in Stockholm at aewing5@bloomberg.net

To contact the editor responsible for this story: Kenneth Wong at kwong11@bloomberg.net

Enlarge image Ex-Apple CEO Sculley Says Big Ideas Key to Silicon Valley

Ex-Apple CEO Sculley Says Big Ideas Key to Silicon Valley

Ex-Apple CEO Sculley Says Big Ideas Key to Silicon Valley

Andrew Serban/Bloomberg

Sculley became Apple Inc.’s CEO in 1983 and was running the company when Steve Jobs, a co-founder, walked out two years later.

Sculley became Apple Inc.’s CEO in 1983 and was running the company when Steve Jobs, a co-founder, walked out two years later. Photographer: Andrew Serban/Bloomberg

Nov. 9 (Bloomberg) -- John Sculley, who was hired from PepsiCo Inc. to be chief executive officer of Apple Inc. in 1983, talks about the role of technology in U.S. health care and Apple CEO Tim Cook's performance. Speaking with Tom Keene, Scarlet Fu and Bloomberg View columnist William Cohan on Bloomberg Television's "Surveillance," Sculley also discusses Facebook Inc.'s initial public offering and the outlook for companies in Silicon Valley. (Cohan is a Bloomberg View columnist. The opinions expressed are his own. Source: Bloomberg)

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