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Capital One Rebrands ING Direct as Orange Ball Gets ‘360’ Motif
The new name will go into effect in February, according to a notice sent to customers today. ING’s orange-ball logo will be replaced by a design incorporating the name Capital One 360, the McLean, Virginia-based company said in the e-mail.
Capital One Chief Executive Officer Richard Fairbank, 62, completed the $9 billion transaction in February. The new name shows the intent of Capital One to surround customers with the best digital products and access to other services, according to an e-mail from Tatiana Stead, a spokeswoman for the bank. She said the law required a business name change.
“As of February, we’ll have a new name and a fresh look on the outside -- but on the inside it’s the same ING Direct you’ve come to know and love,” the company said in the e-mail, signed by Jim Kelly, head of direct banking at the business, and Jon Witter, president of retail and direct banking at Capital One.
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