Portuguese Advertising Market May Shrink 15% This Year, OMG Says

Advertising sales in Portugal are forecast to drop 14.8 percent in 2012, according to Omnicom Media Group.

Sales are projected to decline to 526 million euros ($678 million) from 618 million euros in 2011, OMG, a unit of Omnicom Group Inc. (OMC), said in an e-mailed statement from its office in Lisbon.

Advertising revenue from Portugal’s free-to-air television stations is expected to fall 13 percent while Internet and cable television sales are forecast to rise five percent and six percent, respectively, OMG said.

To contact the reporter on this story: Henrique Almeida in Lisbon at halmeida5@bloomberg.net

To contact the editor responsible for this story: Jerrold Colten at jcolten@bloomberg.net

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