I2O Chief Advocates Giving Water Value to Match Its Availability

Governments and regulators should give water a price that correlates more realistically to its availability, said the chief executive officer of I20 Water Ltd., whose clients include Veolia Water (VIE) and United Utilities.

“We need governments and regulators to give water a real economic value and ensure that the true cost of water is passed on to consumers and customers, with safeguards for the poorest rather than subsidizing it through the tax system and ignoring the environmental costs,” Adam Kingdon said in Green Futures magazine.

An added benefit to giving water an economic value “is that its price correlates to its availability, varying significantly from one water resource zone to another,” the I2O co-founder said. “This ensures that incentives are greatest in areas where water is most scarce.”

The Southampton, U.K.-based company helps develop solutions for pressure management in water networks including utilities to reduce leakage and operational expenses. To solve “the massive challenges faced by the water sector, we need regulation that encourages innovation,” Kingdon said.

To contact the reporter on this story: Randall Hackley in London at rhackley@bloomberg.net

To contact the editor responsible for this story: Randall Hackley at rhackley@bloomberg.net

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