Apple IPad Mini's Price `Makes Sense,' IDC's Ma Says

Bryan Ma, associate vice president at research firm IDC, talks about Apple Inc.'s iPad mini.

Apple Chief Executive Officer Tim Cook introduced a smaller, cheaper version of the iPad designed to keep customers from buying low-cost tablets from competitors Microsoft Corp. (MSFT), Amazon.com Inc. (AMZN) and Google Inc. (GOOG) Shares of Apple fell on concern the price of iPad mini isn’t low enough to draw users from rivals like Amazon’s Kindle and Barnes & Noble Inc.’s Nook. Ma speaks from Singapore with Rishaad Salamat on Bloomberg Television's "On the Move Asia." (Source: Bloomberg)

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