Rakuten CEO Says Online Retailer to Expand in Asia

Hiroshi Mikitani, chief executive officer of Rakuten Inc. (4755), Japan’s biggest Internet retailer, talks about the company's business strategy.

Rakuten in the past three years announced more than $1.6 billion worth of purchases such as stakes in social network Pinterest and digital book seller Kobo Inc. as part of its strategy to catch up with Amazon.com. Mikitani spoke with Bloomberg's Matthew Winkler and Teo Chian Wei in Tokyo yesterday. (Source: Bloomberg)

Running time 11:07

Press spacebar to pause and continue. Press esc to stop.

Bloomberg reserves the right to remove comments but is under no obligation to do so, or to explain individual moderation decisions.

Please enable JavaScript to view the comments powered by Disqus.