Big Shopping Opens Its First European Open-Air Mall in Serb City

Big Shopping Centers (2004) Ltd. (BIG), an Israeli mall developer and operator, expanded its operations to Europe by opening its first retail park in Serbia.

The 50 million-euro ($64.5 million) mall in Novi Sad, Serbia’s second biggest city, developed with Central European Estates NA opened today with stores including C&A Group, Robert Yahav, in charge of the Belgrade-based venture, said in a phone interview.

The company will open the remaining 25,000 square meters of leasable space at the site in the first half of next year, he said.

Big Shopping has bought land in three other Serbian cities, including the capital Belgrade. It plans as many as 10 open-air malls in Serbian cities with population of more than 100,000, Yahav said.

To contact the reporter on this story: Misha Savic in Belgrade at

To contact the editor responsible for this story: James M. Gomez at

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