PPR May Include Gucci in Luxury E-Commerce Venture With Yoox

PPR SA (PP) may eventually include the Gucci brand in its e-commerce luxury venture with Yoox SpA (YOOX) as it seeks to get online sales of more than 1 billion euros ($1.3 billion) by 2020, Managing Director Jean-Francois Palus said.

When the joint venture proves its full potential, “then we will consider having Gucci join the platform,” Palus said today at a presentation to reporters in Paris.

PPR agreed in May to set up a venture with Yoox for the Paris-based company’s Bottega Veneta, Yves Saint Laurent, Alexander McQueen, Balenciaga, Stella McCartney and Sergio Rossi brands. Gucci will continue to run its own e-commerce for now, e-business senior vice-president Federico Barbieri said.

PPR may also develop a similar e-commerce venture for its sports and lifestyle brands, which include Puma, Palus said. The platform won’t necessarily be with Yoox, he said.

To contact the reporter on this story: Andrew Roberts in Paris at aroberts36@bloomberg.net

To contact the editor responsible for this story: Celeste Perri at cperri@bloomberg.net

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