Coca-Cola Retains Title as World’s Most Valuable Brand
By Manish Modi -
2012-10-03T03:57:53Z
Following is a table ranking 100 global brands from Interbrand’s Best Global Brands 2012 report.
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-----Rank----- ---Value ($ Bln.)----
2012 2011 Chng. Company Industry 2012 2011 YoY%
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1 1 0 Coca-Cola Beverages $77.839 $71.861 8%
2 8 6 Apple Technology $76.568 $33.492 129%
3 2 -1 IBM Business Services $75.532 $69.905 8%
4 4 0 Google Technology $69.726 $55.317 26%
5 3 -2 Microsoft Technology $57.853 $59.087 -2%
6 5 -1 GE Diversified $43.682 $42.808 2%
7 6 -1 McDonald’s Restaurants $40.062 $35.593 13%
8 7 -1 Intel Technology $39.385 $35.217 12%
9 17 8 Samsung Technology $32.893 $23.430 40%
10 11 1 Toyota Automotive $30.280 $27.764 9%
11 12 1 Mercedes-Benz Automotive $30.097 $27.445 10%
12 15 3 BMW Automotive $29.052 $24.554 18%
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-----Rank----- ---Value ($ Bln.)----
2012 2011 Chng. Company Industry 2012 2011 YoY%
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13 9 -4 Disney Media $27.438 $29.018 -5%
14 13 -1 Cisco Business Services $27.197 $25.309 7%
15 10 -5 HP Technology $26.087 $28.479 -8%
16 16 0 Gillette FMCG $24.898 $23.997 4%
17 18 1 Louis Vuitton Luxury $23.577 $23.172 2%
18 20 2 Oracle Business Services $22.126 $17.262 28%
19 14 -5 Nokia Electronics $21.009 $25.071 -16%
20 26 6 Amazon Internet Services $18.625 $12.758 46%
21 19 -2 Honda Automotive $17.280 $19.431 -11%
22 22 0 Pepsi Beverages $16.594 $14.590 14%
23 21 -2 H&M Apparel $16.571 $16.459 1%
24 23 -1 American Express Financial Services $15.702 $14.572 8%
25 24 -1 SAP Business Services $15.641 $14.542 8%
26 25 -1 Nike Sporting Goods $15.126 $14.528 4%
27 27 0 UPS Transportation $13.088 $12.536 4%
28 31 3 IKEA Home Furnishings $12.808 $11.863 8%
29 34 5 Kellogg’s FMCG $12.068 $11.372 6%
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-----Rank----- ---Value ($ Bln.)----
2012 2011 Chng. Company Industry 2012 2011 YoY%
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30 33 3 Canon Electronics $12.029 $11.715 3%
31 29 -2 Budweiser Alcohol $11.872 $12.252 -3%
32 28 -4 J.P. Morgan Financial Services $11.471 $12.437 -8%
33 32 -1 HSBC Financial Services $11.378 $11.792 -4%
34 n/a n/a Pampers FMCG $11.296 n/a NEW
35 30 -5 Nescafe Beverages $11.089 $12.115 -8%
36 36 0 eBay Internet Services $10.947 $9.805 12%
37 44 7 Zara Apparel $9.488 $8.065 18%
38 39 1 Gucci Luxury $9.446 $8.763 8%
39 47 8 Volkswagen Automotive $9.252 $7.857 18%
40 35 -5 Sony Electronics $9.111 $9.880 -8%
41 41 0 Philips Electronics $9.066 $8.658 5%
42 40 -2 L’Oreal FMCG $8.821 $8.699 1%
43 45 2 Accenture Business Services $8.745 $8.005 9%
44 37 -7 Thomson Reuters Business Services $8.444 $9.515 -11%
45 50 5 Ford Automotive $7.958 $7.483 6%
46 49 3 Heinz FMCG $7.722 $7.609 1%
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-----Rank----- ---Value ($ Bln.)----
2012 2011 Chng. Company Industry 2012 2011 YoY%
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47 51 4 Colgate FMCG $7.643 $7.127 7%
48 38 -10 Goldman Sachs Financial Services $7.599 $9.091 -16%
49 43 -6 Dell Technology $7.591 $8.347 -9%
50 42 -8 Citi Financial Services $7.570 $8.620 -12%
51 46 -5 Siemens Diversified $7.534 $7.900 -5%
52 52 0 Danone FMCG $7.498 $6.936 8%
53 61 8 Hyundai Automotive $7.473 $6.005 24%
54 54 0 Morgan Stanley Financial Services $7.218 $6.634 9%
55 59 4 Audi Automotive $7.196 $6.171 17%
56 48 -8 Nintendo Electronics $7.082 $7.731 -8%
57 55 -2 Nestle FMCG $6.916 $6.613 5%
58 53 -5 AXA Financial Services $6.748 $6.694 1%
59 57 -2 Xerox Technology $6.714 $6.414 5%
60 60 0 Adidas Sporting Goods $6.699 $6.154 9%
61 64 3 Caterpillar Diversified $6.306 $5.598 13%
62 67 5 Allianz Financial Services $6.184 $5.345 16%
63 66 3 Hermes Luxury $6.182 $5.356 15%
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-----Rank----- ---Value ($ Bln.)----
2012 2011 Chng. Company Industry 2012 2011 YoY%
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64 62 -2 KFC Restaurants $5.994 $5.902 2%
65 69 4 Panasonic Electronics $5.765 $5.047 14%
66 63 -3 Sprite Beverages $5.709 $5.604 2%
67 58 -9 MTV Media $5.648 $6.383 -12%
68 70 2 Cartier Luxury $5.495 $4.781 15%
69 n/a n/a Facebook Internet Services $5.421 n/a NEW
70 73 3 Tiffany & Co. Luxury $5.159 $4.498 15%
71 65 -6 Avon FMCG $5.151 $5.376 -4%
72 72 0 Porsche Automotive $5.149 $4.580 12%
73 90 17 Nissan Automotive $4.969 $3.819 30%
74 75 1 Visa Financial Services $4.944 $4.478 10%
75 74 -1 Shell Energy $4.788 $4.483 7%
76 68 -8 Santander Financial Services $4.771 $5.088 -6%
77 85 8 3M Diversified $4.656 $3.945 18%
78 80 2 Adobe Technology $4.557 $4.170 9%
79 83 4 Johnson & Johnson FMCG $4.378 $4.072 8%
80 71 -9 Kleenex FMCG $4.360 $4.672 -7%
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-----Rank----- ---Value ($ Bln.)----
2012 2011 Chng. Company Industry 2012 2011 YoY%
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81 78 -3 Jack Daniel’s Alcohol $4.352 $4.319 1%
82 95 13 Burberry Luxury $4.342 $3.732 16%
83 88 5 Johnnie Walker Alcohol $4.301 $3.842 12%
84 n/a n/a Prada Luxury $4.271 n/a NEW
85 97 12 John Deere Diversified $4.221 $3.651 16%
86 81 -5 Pizza Hut Restaurants $4.193 $4.092 2%
87 n/a n/a Kia Automotive $4.089 n/a NEW
88 96 8 Starbucks Restaurants $4.062 $3.663 11%
89 86 -3 Corona Alcohol $4.061 $3.924 3%
90 89 -1 Smirnoff Alcohol $4.050 $3.841 5%
91 n/a n/a Ralph Lauren Apparel $4.038 n/a NEW
92 91 -1 Heineken Alcohol $3.939 $3.809 3%
93 56 -37 BlackBerry Electronics $3.922 $6.424 -39%
94 n/a n/a MasterCard Financial Services $3.896 n/a NEW
95 82 -13 Credit Suisse Financial Services $3.866 $4.090 -5%
96 100 4 Harley-Davidson Automotive $3.857 $3.512 10%
97 76 -21 Yahoo! Internet Services $3.851 $4.413 -13%
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-----Rank----- ---Value ($ Bln.)----
2012 2011 Chng. Company Industry 2012 2011 YoY%
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98 77 -21 Moet & Chandon Alcohol $3.824 $4.383 -13%
99 99 0 Ferrari Automotive $3.770 $3.591 5%
100 84 -16 Gap Apparel $3.731 $4.040 -8%
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Source: Interbrand
To contact the reporter on this story: Manish Modi in New Delhi at mmodi6@bloomberg.net
To contact the editor responsible for this story: Marco Babic at mbabic@bloomberg.net
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