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Coca-Cola Retains Title as World’s Most Valuable Brand

Following is a table ranking 100 global brands from Interbrand’s Best Global Brands 2012 report.

================================================================================
-----Rank-----                                             ---Value ($ Bln.)----
2012 2011 Chng.  Company             Industry                2012     2011  YoY%
================================================================================
    1    1    0  Coca-Cola           Beverages            $77.839  $71.861    8%
    2    8    6  Apple               Technology           $76.568  $33.492  129%
    3    2   -1  IBM                 Business Services    $75.532  $69.905    8%
    4    4    0  Google              Technology           $69.726  $55.317   26%
    5    3   -2  Microsoft           Technology           $57.853  $59.087   -2%
    6    5   -1  GE                  Diversified          $43.682  $42.808    2%
    7    6   -1  McDonald’s          Restaurants          $40.062  $35.593   13%
    8    7   -1  Intel               Technology           $39.385  $35.217   12%
    9   17    8  Samsung             Technology           $32.893  $23.430   40%
   10   11    1  Toyota              Automotive           $30.280  $27.764    9%
   11   12    1  Mercedes-Benz       Automotive           $30.097  $27.445   10%
   12   15    3  BMW                 Automotive           $29.052  $24.554   18%
================================================================================
-----Rank-----                                             ---Value ($ Bln.)----
2012 2011 Chng.  Company             Industry                2012     2011  YoY%
================================================================================
   13    9   -4  Disney              Media                $27.438  $29.018   -5%
   14   13   -1  Cisco               Business Services    $27.197  $25.309    7%
   15   10   -5  HP                  Technology           $26.087  $28.479   -8%
   16   16    0  Gillette            FMCG                 $24.898  $23.997    4%
   17   18    1  Louis Vuitton       Luxury               $23.577  $23.172    2%
   18   20    2  Oracle              Business Services    $22.126  $17.262   28%
   19   14   -5  Nokia               Electronics          $21.009  $25.071  -16%
   20   26    6  Amazon              Internet Services    $18.625  $12.758   46%
   21   19   -2  Honda               Automotive           $17.280  $19.431  -11%
   22   22    0  Pepsi               Beverages            $16.594  $14.590   14%
   23   21   -2  H&M                 Apparel              $16.571  $16.459    1%
   24   23   -1  American Express    Financial Services   $15.702  $14.572    8%
   25   24   -1  SAP                 Business Services    $15.641  $14.542    8%
   26   25   -1  Nike                Sporting Goods       $15.126  $14.528    4%
   27   27    0  UPS                 Transportation       $13.088  $12.536    4%
   28   31    3  IKEA                Home Furnishings     $12.808  $11.863    8%
   29   34    5  Kellogg’s           FMCG                 $12.068  $11.372    6%
================================================================================
-----Rank-----                                             ---Value ($ Bln.)----
2012 2011 Chng.  Company             Industry                2012     2011  YoY%
================================================================================
   30   33    3  Canon               Electronics          $12.029  $11.715    3%
   31   29   -2  Budweiser           Alcohol              $11.872  $12.252   -3%
   32   28   -4  J.P. Morgan         Financial Services   $11.471  $12.437   -8%
   33   32   -1  HSBC                Financial Services   $11.378  $11.792   -4%
   34  n/a  n/a  Pampers             FMCG                 $11.296      n/a   NEW
   35   30   -5  Nescafe             Beverages            $11.089  $12.115   -8%
   36   36    0  eBay                Internet Services    $10.947   $9.805   12%
   37   44    7  Zara                Apparel               $9.488   $8.065   18%
   38   39    1  Gucci               Luxury                $9.446   $8.763    8%
   39   47    8  Volkswagen          Automotive            $9.252   $7.857   18%
   40   35   -5  Sony                Electronics           $9.111   $9.880   -8%
   41   41    0  Philips             Electronics           $9.066   $8.658    5%
   42   40   -2  L’Oreal             FMCG                  $8.821   $8.699    1%
   43   45    2  Accenture           Business Services     $8.745   $8.005    9%
   44   37   -7  Thomson Reuters     Business Services     $8.444   $9.515  -11%
   45   50    5  Ford                Automotive            $7.958   $7.483    6%
   46   49    3  Heinz               FMCG                  $7.722   $7.609    1%
================================================================================
-----Rank-----                                             ---Value ($ Bln.)----
2012 2011 Chng.  Company             Industry                2012     2011  YoY%
================================================================================
   47   51    4  Colgate             FMCG                  $7.643   $7.127    7%
   48   38  -10  Goldman Sachs       Financial Services    $7.599   $9.091  -16%
   49   43   -6  Dell                Technology            $7.591   $8.347   -9%
   50   42   -8  Citi                Financial Services    $7.570   $8.620  -12%
   51   46   -5  Siemens             Diversified           $7.534   $7.900   -5%
   52   52    0  Danone              FMCG                  $7.498   $6.936    8%
   53   61    8  Hyundai             Automotive            $7.473   $6.005   24%
   54   54    0  Morgan Stanley      Financial Services    $7.218   $6.634    9%
   55   59    4  Audi                Automotive            $7.196   $6.171   17%
   56   48   -8  Nintendo            Electronics           $7.082   $7.731   -8%
   57   55   -2  Nestle              FMCG                  $6.916   $6.613    5%
   58   53   -5  AXA                 Financial Services    $6.748   $6.694    1%
   59   57   -2  Xerox               Technology            $6.714   $6.414    5%
   60   60    0  Adidas              Sporting Goods        $6.699   $6.154    9%
   61   64    3  Caterpillar         Diversified           $6.306   $5.598   13%
   62   67    5  Allianz             Financial Services    $6.184   $5.345   16%
   63   66    3  Hermes              Luxury                $6.182   $5.356   15%
================================================================================
-----Rank-----                                             ---Value ($ Bln.)----
2012 2011 Chng.  Company             Industry                2012     2011  YoY%
================================================================================
   64   62   -2  KFC                 Restaurants           $5.994   $5.902    2%
   65   69    4  Panasonic           Electronics           $5.765   $5.047   14%
   66   63   -3  Sprite              Beverages             $5.709   $5.604    2%
   67   58   -9  MTV                 Media                 $5.648   $6.383  -12%
   68   70    2  Cartier             Luxury                $5.495   $4.781   15%
   69  n/a  n/a  Facebook            Internet Services     $5.421      n/a   NEW
   70   73    3  Tiffany & Co.       Luxury                $5.159   $4.498   15%
   71   65   -6  Avon                FMCG                  $5.151   $5.376   -4%
   72   72    0  Porsche             Automotive            $5.149   $4.580   12%
   73   90   17  Nissan              Automotive            $4.969   $3.819   30%
   74   75    1  Visa                Financial Services    $4.944   $4.478   10%
   75   74   -1  Shell               Energy                $4.788   $4.483    7%
   76   68   -8  Santander           Financial Services    $4.771   $5.088   -6%
   77   85    8  3M                  Diversified           $4.656   $3.945   18%
   78   80    2  Adobe               Technology            $4.557   $4.170    9%
   79   83    4  Johnson & Johnson   FMCG                  $4.378   $4.072    8%
   80   71   -9  Kleenex             FMCG                  $4.360   $4.672   -7%
================================================================================
-----Rank-----                                             ---Value ($ Bln.)----
2012 2011 Chng.  Company             Industry                2012     2011  YoY%
================================================================================
   81   78   -3  Jack Daniel’s       Alcohol               $4.352   $4.319    1%
   82   95   13  Burberry            Luxury                $4.342   $3.732   16%
   83   88    5  Johnnie Walker      Alcohol               $4.301   $3.842   12%
   84  n/a  n/a  Prada               Luxury                $4.271      n/a   NEW
   85   97   12  John Deere          Diversified           $4.221   $3.651   16%
   86   81   -5  Pizza Hut           Restaurants           $4.193   $4.092    2%
   87  n/a  n/a  Kia                 Automotive            $4.089      n/a   NEW
   88   96    8  Starbucks           Restaurants           $4.062   $3.663   11%
   89   86   -3  Corona              Alcohol               $4.061   $3.924    3%
   90   89   -1  Smirnoff            Alcohol               $4.050   $3.841    5%
   91  n/a  n/a  Ralph Lauren        Apparel               $4.038      n/a   NEW
   92   91   -1  Heineken            Alcohol               $3.939   $3.809    3%
   93   56  -37  BlackBerry          Electronics           $3.922   $6.424  -39%
   94  n/a  n/a  MasterCard          Financial Services    $3.896      n/a   NEW
   95   82  -13  Credit Suisse       Financial Services    $3.866   $4.090   -5%
   96  100    4  Harley-Davidson     Automotive            $3.857   $3.512   10%
   97   76  -21  Yahoo!              Internet Services     $3.851   $4.413  -13%
================================================================================
-----Rank-----                                             ---Value ($ Bln.)----
2012 2011 Chng.  Company             Industry                2012     2011  YoY%
================================================================================
   98   77  -21  Moet & Chandon      Alcohol               $3.824   $4.383  -13%
   99   99    0  Ferrari             Automotive            $3.770   $3.591    5%
  100   84  -16  Gap                 Apparel               $3.731   $4.040   -8%
================================================================================
Source: Interbrand

To contact the reporter on this story: Manish Modi in New Delhi at mmodi6@bloomberg.net

To contact the editor responsible for this story: Marco Babic at mbabic@bloomberg.net

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