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Romney and Obama’s Cartoon Campaigns

Ayn Rand, the favorite author of many geeky teenage boys (who generally grow out of it) and Republican vice presidential candidate Paul Ryan (who didn’t), combines an extreme libertarian capitalist message with a high- Soviet-propaganda literary style. This makes parody fairly easy.

Still, it would be hard to top Mitt Romney, the Republican presidential nominee. His Rand imitation in remarks at a private fundraiser in May, caught on video and posted on the Web by Mother Jones, is pitch-perfect. Romney observes that 47 percent of Americans don’t pay taxes and yet feel that they are victims, entitled to have all their basic needs -- housing, food, health care -- supplied by the government. This nicely captures the contempt that Rand had, and that Romney apparently shares, for those who don’t make it to the top of the success ladder.

Romney later said that his point was “not elegantly stated,” but he’s being modest: It was a perfectly elegant summary of the views of a cartoon conservative, which is what Romney took his audience to be full of.

In terms of accuracy, the notion that almost half of all citizens love big government and don’t mind higher taxes because they don’t pay taxes is both laughably false and truer than Romney would dare admit. False, in that (just for example) this 47 percent figure is only the income tax. It doesn’t include taxes for Social Security and Medicare, which are paid by anyone who makes a dollar in wages but partly disappears on wage incomes more than $110,000 and doesn’t apply at all to income on capital (dividends, interest, capital gains, profits from private equity, money stashed on Caribbean islands, and so on).

Wannabe Demagogue

Regarding people’s attitudes about all this, Romney if anything understates the case. The percentage of Americans who feel like victims, entitled to every penny of their benefit checks from the government, approaches 100 percent -- and includes most of Romney’s supporters. Americans have a demonstrated capacity for feeling victimized, whether there is any basis for it or not.

Trouble is, if Romney were to tell his audiences, “You are the problem -- you, the middle-class taxpayer; programs for the poor are not the problem,” he would win the pundit primary but lose the election for sure. Instead, if Romney himself is to be believed (always a good question), he has written off 47 percent of the electorate as lazy bums.

Romney is a wannabe demagogue. The basic technique of the demagogue is to blame the nation’s problems on some Great Other, a subset of the population that is causing all the trouble. Defining that Other to include 47 percent of the country’s population, and hoping to cobble together a majority from the remaining 53 percent, is creative, if nothing else.

While Romney is reinventing himself as a cartoon conservative, President Barack Obama seems to be turning into a cartoon liberal. He also has his Great Other: “fat-cat bankers on Wall Street,” as he once elegantly summarized it. Why must Obama vilify people in order to reform the institutions where they work? This rhetorical habit tends to confirm cartoon conservatives in their (erroneous, I hope) belief that regulations and taxes are weapons intended to “punish” some individuals or groups of people, rather than necessary tools of government, wielded for the public good with no vindictive intent.

As others have pointed out, this year’s Obama is very different from the Obama we met in the 2008 election campaign. This year’s Obama criticizes “outsourcing” as if it is always wrong to move a job overseas. Is it wrong for other countries to allow their companies to outsource work to the U.S.?

For this year’s Obama, the problem with Bain Capital is simply that it exists. All bankers are scum. Why? Because they are bankers.

Unjustified Scapegoats

The worst are insurance companies. “No American should ever have to spend their golden years at the mercy of insurance companies,” Obama declared in his nomination acceptance speech last month. Also at the Democratic convention was a parade of insurance-company victims, describing their desperate situations and the callousness of their insurance providers in refusing to cover pre-existing conditions, or for enforcing lifetime maximum rules, until Obamacare came along to save the day.

I support Obamacare. It will be the president’s greatest legacy, and the Republicans who built their 2012 campaign around repealing it are going to look like idiots. But insurance companies are not evil. They are playing the game by the current rules. They have no other choice. They can eliminate their lifetime ceilings only if their competitors are required to do the same. If they knowingly take on customers with expensive pre-existing conditions, they won’t be in business very long unless the government helps in some way.

So we have two presidential candidates, both seemingly determined to pose as cartoon versions of themselves and their respective parties. Maybe Homer Simpson will emerge as an independent candidate.

(Michael Kinsley is a Bloomberg View columnist. The opinions expressed are his own.)

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Today’s highlights: the editors on an immigration bill everyone can love; Jeffrey Goldberg on what Romney got wrong on the Middle East; Jonathan Mahler on what football has taught Major League Baseball; Dean Lacy on why Romney’s moocher myth appeals to moocher state voters; Mel and Patricia Ziegler on Banana Republic’s first expansion.

To contact the writer of this article: Michael Kinsley at mkinsley@bloomberg.net or @michaelkinsley on Twitter.

To contact the editor responsible for this article: Michael Newman at mnewman43@bloomberg.net.

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