Oklahoma Starts Sooner Sports TV With News Corp.’s Fox TV Unit

The University of Oklahoma started a partnership with Fox Sports to air more than 1,000 hours of the school’s sports programming on the News Corp. (NWS) unit’s channels.

The multimedia agreement will include distributing Sooner Sports TV programming blocks to Fox Sports networks in about 9 million homes in Oklahoma, Texas, Arkansas and Louisiana, the network said in a news release.

The agreement “marks the beginning of a terrific opportunity to engage our entire university community in athletic, academic and cultural events all across our campus,” David Boren, the Norman, Oklahoma-based university’s president, said in the statement. “By providing unprecedented access to many areas of our university, millions of people across our state and nation will be able to see all of the truly great developments happening at OU.”

Financial terms of the deal weren’t disclosed in the release. It comes after the University of Texas signed a 20-year contract with Walt Disney Co.’s ESPN unit that guaranteed the school an average of $15 million a year for building the Longhorn Network around its sports teams.

To contact the reporter on this story: Aaron Kuriloff in New York at akuriloff@bloomberg.net

To contact the editor responsible for this story: Michael Sillup at msillup@bloomberg.net

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