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Colbert, Pepsi CEO, Pear Tree at 9/11 Memorial Benefit

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Photographer: Ronald L. Glassman/9/11 Memorial via Bloomberg

Stephen Colbert was master of ceremonies of the 9/11 Memorial Benefit Dinner.

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Photographer: Ronald L. Glassman/9/11 Memorial via Bloomberg

Stephen Colbert was master of ceremonies of the 9/11 Memorial Benefit Dinner. Close

Stephen Colbert was master of ceremonies of the 9/11 Memorial Benefit Dinner.

Photographer: Ronald L. Glassman/9/11 Memorial via Bloomberg

Stephen Colbert with the chair he placed for Clint Eastwood, a bit inspired by Eastwood's speech at the Republican National Convention. Eastwood talked to an empty chair, pretending to have a conversation with President Barack Obama. Close

Stephen Colbert with the chair he placed for Clint Eastwood, a bit inspired by Eastwood's speech at the Republican... Read More

Photographer: Amanda Gordon/Bloomberg

Photographs of the Survivor Tree through the seasons were a decorative motif. The callery pear tree was nursed back to health from a charred stump found at the site after the attacks of Sept. 11, 2001. Close

Photographs of the Survivor Tree through the seasons were a decorative motif. The callery pear tree was nursed back... Read More

Photographer: Amanda Gordon/Bloomberg

Howard Berkowitz of BlackRock Inc. and Howard Lutnick of Cantor Fitzgerald. Close

Howard Berkowitz of BlackRock Inc. and Howard Lutnick of Cantor Fitzgerald.

Photographer: Amanda Gordon/Bloomberg

E. John Rosenwald, vice chairman emeritus of JPMorgan Chase & Co., Michael Arad, who designed the 9/11 Memorial, and Pat Rosenwald. Close

E. John Rosenwald, vice chairman emeritus of JPMorgan Chase & Co., Michael Arad, who designed the 9/11 Memorial, and Pat Rosenwald.

Photographer: Amanda Gordon/Bloomberg

Lizzie Tisch and Jonathan Tisch, who received an award for helping to revive tourism in New York after the terrorist attacks of Sept. 11, 2001. He is chairman of Loews Hotels and served as chairman of NYC & Co. Close

Lizzie Tisch and Jonathan Tisch, who received an award for helping to revive tourism in New York after the terrorist... Read More

Photographer: Amanda Gordon/Bloomberg

Indra Nooyi, chairman and CEO of PepsiCo Inc., and her husband, Raj Nooyi, were listed as the benefit sponsors. Close

Indra Nooyi, chairman and CEO of PepsiCo Inc., and her husband, Raj Nooyi, were listed as the benefit sponsors.

Photographer: Amanda Gordon/Bloomberg

Henry P. Johnson, CEO, Fiduciary Trust Company International, and Emily Rafferty, president of the Metropolitan Museum of Art. Close

Henry P. Johnson, CEO, Fiduciary Trust Company International, and Emily Rafferty, president of the Metropolitan Museum of Art.

Photographer: Amanda Gordon/Bloomberg

Nancy Armstrong, founder of Maker.com, and Tim Armstrong, CEO of AOL Inc. and a founder of Action America, which promotes volunteerism on the anniversary of the terrorist attacks of Sept. 11, 2001. Close

Nancy Armstrong, founder of Maker.com, and Tim Armstrong, CEO of AOL Inc. and a founder of Action America, which... Read More

Photographer: Amanda Gordon/Bloomberg

Cheryl Cohen Effron, who helped put together the funding for a "Love a Library" volunteer day at 24 underserved public library branches in New York City (set for Sept. 22), and Blair Effron, partner and co-founder, Centerview Partners. Close

Cheryl Cohen Effron, who helped put together the funding for a "Love a Library" volunteer day at 24 underserved... Read More

Photographer: Amanda Gordon/Bloomberg

Frank Bisignano, co-COO and CEO of mortgage banking at JPMorgan Chase & Co. Close

Frank Bisignano, co-COO and CEO of mortgage banking at JPMorgan Chase & Co.

Photographer: Amanda Gordon/Bloomberg

Dorothy Walker Stapleton and Craig Stapleton, a board member of the 9/11 Memorial foundation. Close

Dorothy Walker Stapleton and Craig Stapleton, a board member of the 9/11 Memorial foundation.

Photographer: Amanda Gordon/Bloomberg

Christy Ferrer, founder and chairman of Vidicom Inc., and John Arnhold, chairman of First Eagle Investment Management. Close

Christy Ferrer, founder and chairman of Vidicom Inc., and John Arnhold, chairman of First Eagle Investment Management.

Photographer: Amanda Gordon/Bloomberg

Laurie Tisch, founder of the Laurie M. Tisch Illumination Fund. Close

Laurie Tisch, founder of the Laurie M. Tisch Illumination Fund.

Photographer: Amanda Gordon/Bloomberg

Melissa Cutler, a stylist, Scott Cutler, co-head of global listings at NYSE Euronext, and Matt Scogin, chief of staff at NYSE Euronext. Close

Melissa Cutler, a stylist, Scott Cutler, co-head of global listings at NYSE Euronext, and Matt Scogin, chief of staff at NYSE Euronext.

Photographer: Amanda Gordon/Bloomberg

Stephen Barton, a former intern at the 9/11 Memorial foundation, with his girlfriend Caitlin Cronin. Barton was shot in a movie theater in Aurora, Colorado on July 20. He received a sapling from the memorial's Survivor Tree. Close

Stephen Barton, a former intern at the 9/11 Memorial foundation, with his girlfriend Caitlin Cronin. Barton was shot... Read More

Last night at the 9/11 Memorial Benefit Dinner, Stephen Colbert told guests they’d be eating “sub-prime rib, a meal bundled from other dinners.”

The main course for almost 1,000 guests at Cipriani Wall Street turned out to be braised short ribs and a bundle of asparagus with leeks -- accompanied by the emcee’s convention humor.

Colbert gestured toward an empty chair to introduce his co- host, Clint Eastwood. He also teased guests eager to watch Michelle Obama at the Democratic National Convention.

“All of us here tonight share the same noble purpose of not watching the DNC,” Colbert declared.

Joe Daniels, president and chief executive officer of the National September 11 Memorial & Museum Foundation Inc., had another purpose in mind: to mark almost one year since the opening of the memorial in Lower Manhattan. More than 4.5 million people have visited from 170 countries.

Its walls are engraved with the names of the almost 3,000 people killed in the terrorist attacks of Sept. 11, 2001 and truck bombing of Feb. 26, 1993.

“I’m really proud of what the memorial has accomplished,” said Howard Lutnick, chief executive officer of Cantor Fitzgerald LP. “It’s timeless, elegant and beautiful and touching to go there. When I ask people to go, I say, ‘Look for my brother.’” Gary Lutnick’s name is grouped with other Cantor Fitzgerald employees who died at the World Trade Center.

Paul Britton, CEO of Capstone Holdings Group LLC, has seen plans for the museum. “I’m impressed with the gravity of it,” Britton said. No date has been set for when the museum will open, said foundation spokesman Sarah Lippman.

Dimon Video

Jamie Dimon, CEO of JPMorgan Chase & Co. (JPM), appeared in a video for honoree E. John Rosenwald, a vice chairman emeritus at JPMorgan Chase. The head coach of the New York Giants, Tom Coughlin, and former President Bill Clinton turned up in the video for honoree Jonathan Tisch, chairman of Loews Hotels Inc. and co-owner of the Giants.

Pitney Bowes Inc. (PBI) was recognized for funding the printing of the memorial guide and providing marketing and information- technology services.

Indra Nooyi, chairman and CEO of PepsiCo Inc. (PEP), and her husband, Raj, were benefit sponsors. Christy Ferer, founder and chairman of Vidicom Inc., was dinner chairman.

Among the guests: Tim Armstrong, CEO of AOL Inc. (AOL); Frank Bisignano, JPMorgan Chase co-chief operating officer; Alan Patricof, of Greycroft Partners LLC; and Blair Effron, of Centerview Partners LLC.

Survivor Tree

Stephen Barton, who as an intern three years ago worked on the arrangement of names at the memorial, was presented with a sapling from its Callery pear Survivor Tree.

On July 20, the 2012 Syracuse University graduate was wounded by a gunman in a movie theater in Aurora, Colorado. He had stopped there on a cross-country cycling trip.

“It’s remarkable how arbitrary these events can be,” Barton said. “It’s one thing to understand it, and another to live through it.”

He’s deferred a Fulbright fellowship in Russia to work on gun control in the U.S.

The 9/11 foundation’s chairman is New York City Mayor Michael Bloomberg, founder and majority owner of Bloomberg News parent Bloomberg LP.

To contact the writer on this story: Amanda Gordon at agordon01@bloomberg.net or on Twitter @amandagordon.

To contact the editor responsible for this story: Manuela Hoelterhoff at mhoelterhoff@bloomberg.net.

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