Twitter’s New Service Lets Advertisers Reach Users by Interests

Twitter Inc., the microblogging service whose members can send 140-character messages to followers online, unveiled a service that lets advertisers target users based on their interests.

The new service will let marketers send Promoted Tweets and list Promoted Accounts to sets of users based on interest categories the advertisers can select, the San Francisco-based company said today in a blog posting.

To contact the reporter on this story: Brian Womack in San Francisco at bwomack1@bloomberg.net

To contact the editor responsible for this story: Jillian Ward at jward56@bloomberg.net

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